Maintaining brand integrity

Pancake Parlour

Our partnership with Pancake Parlour goes back some 13 years. Blue Swan has been a strong supplier with 100% Australian made tee shirts and this is now moved into the supply of their kitchen requirements.

Melbourne City Romp

 

The Melbourne City Romp raises money and awareness for the top ten illnesses around the world. The event itself is a fun treasure hunt around the city’s landmarks.

In early years, Blue Swan only supplied uniforms for the volunteers. Having forged a strong relationship with the event’s organisers, The Burnet Institute, we put forward a strategy to supply a total print solution for the event. 

This saw the branding effectively covered across printed material, clothing, uniforms, signage and promotional items such as balloons and magnets. 

By managing the branding component we were able to maintain brand integrity and consistency over many forms of print, while also reducing the total spend of previous years.

Blue Swan also supplied a merchandise range on the day which allowed the participants to buy a piece of memorabilia from their time on the Romp.